Watch Video on Past Design Work
About the artist known as Shroon:
Shroon has designed for top tier companies including CBS television, The Ritz Carlton Magazine, Hal Leonard Corporation, Cherry Lane Music Publishing, Consumer Reports, The National Guitar Museum and the Artificial Intelligence Museum – to name a few.
Her career began in the 90s designing for a number of mainline music celebrities, including, artists like, Randy Rhoads, Dave Mathews, Metallica, Johnny Winter, and Lenny Kravitz and for Broadway shows like, The Titanic, Jekyll and Hyde and Victor Victoria.
As a designer and illustrator she had unique opportunities. As her career started, she worked in music publishing. Designing branding for a number of well known guitar magazines, Broadway Shows and souvenir brochures, logos and album covers. Later she moved to Arizona where she lived for 16 years designing Phoenix Magazine and later worked in custom publishing for a company that designed magazines such as the Ritz Carlton in room magazine and CBS television's WATCH magazine. Through her early career in music publishing and later she was able to explore designing from multiple facets. From high end fashion features, publication news, all materials related to the music industry, celebrity features, branding, and recently data visualizations and much more.
Her award winning typographical work has given her her passion for lettering and graffiti which sometimes finds it's way into her work.
Over the course of her career she has been recognized with a number of the design industry’s highest awards, including Webby award for best web feature, MacWorld /iWorld’s first APPALOOZA contest in 2012, the Society of Publication Designers; Design Annual; Arizona Press Club; Western Publishing Association, Maggies; and Music Publishers’ Association Paul Revere Awards for illustration Excellence, and many more.
She's illustrated for all of the publications she has worked for.
Her painting styles tend to range from gestural abstract, abstract florals and occasionally her quirky sense of humor shows up in her pop art. She almost always uses a blend of textures and mixed media materials. With a strong focus on color and movement.. She is willing to allow the canvas to direct her and allow her years of graphic design experience to guide her. Playing with strokes of color and blends of texture to evoke emotions which can be seen in everything she creates.
She is often quoted "I'm just messing around."