Watch Video on Past Design Work

About the artist known as Shroon:

 

Sharon (Shroon) Seidl’s work unfolds slowly, inviting the viewer into a quiet, magical space where memory, nature, and imagination coexist. After decades as a Creative Director in magazine and music publishing—translating other people’s ideas into visual form—she arrives at a deeply personal chapter of her creative life. Here, the work answers only to the hand that makes it and the stories unfold on their own.

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Her background in publishing never disappears; it simply has transformed. Years of visual problem-solving, narrative pacing, and discipline,  now serve a more intimate purpose. The urgency of deadlines gives way to patience. The clarity once required for commercial communication becomes a tool for listening—listening to the unfolding images - as they reveal themselves line by line.

Working primarily in ballpoint pen and other inks, often enriched with delicate, restrained color, Shroon builds her drawings through accumulation. Each line is placed through instinct. Ink cannot be erased, and she allows this instinct to guide the work. Subtle irregularities remain visible, recording the passage of time and the presence of the hand. The drawings do not aim for perfection; they aim for honesty, emotion and beauty.

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The imagery that emerges feels gently uncanny—familiar, yet slightly displaced. Their identities partially merged with the natural world. Seahorses curl among florals, their armored bodies softened by blossoms. Birds perch quietly above bowed figures, not as symbols to be solved, but as a mini story. These are not scenes from known myths or fairy tales. They feel instead like fragments of remembered stories—images that seem to have always existed somewhere just beneath the surface.

Nature is not decorative in this work; it is relational. Flowers frame every figure, offering shelter, proximity, and continuity. Even when the imagery feels melancholic or strange, it is never cold. There is always something alive nearby—something blooming, watching, or gently holding space. The figures are not isolated. They are accompanied.

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Scale plays an important role in this intimacy. Though the drawings are richly detailed, they reward closeness. Viewers instinctively lean in, embracing all the dimensions, discovering small moments hidden within patterns and repetition. The experience becomes personal and unhurried, encouraging reflection rather than interpretation. Meaning is not delivered; it is discovered.

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A vintage whimsy runs through all of her work, not as nostalgia. The drawings echo traditions of surrealism with hints of storybook imagery, yet they remain unmistakably contemporary in their emotional openness. Seidl is less interested in illustrating narratives than in creating spaces where narratives can form. Each piece feels like a single page from a book without words—complete in itself, yet suggestive of something larger.

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Her figures often appear inward-looking, absorbed in their own quiet moments. They do not perform for the viewer. Their stillness creates a gentle permission to observe without intrusion. This emotional restraint allows viewers to bring their own experiences into the work. All responses are welcome.

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This openness is central to Seidl’s practice. The work does not insist on explanation. It resists closure. A girl enclosed within a pumpkin does not require justification. A woman crowned with roses does not announce her role. These images exist to be felt rather than solved, allowing each viewer to complete the story in their own way.

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Exhibited together, the drawings begin to feel like a quiet community. Visual motifs repeat—flowers, animals, figures—creating a sense of continuity across works. Relationships emerge between pieces, as if they belong to the same gentle world. Viewers often move slowly from one drawing to the next, noticing echoes and variations, sensing an underlying rhythm.

At its core, the practice is simple and precise: a single pen, moving patiently across paper. It is an act of attention in an age of distraction. An act of care. Each drawing holds the quiet magic of time spent without interruption, of ideas allowed to surface at their own pace.

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Sharon (Shroon) Seidl’s work does not demand understanding. It offers companionship. It invites viewers to slow down, to look closely, and to remember what it feels like to sit with an image and let it unfold. Long after the first glance, the drawings continue to live—growing gently in the imagination, line by line.